Human Creativity: The Balance Sheet

Rob Keating
4 min readNov 17, 2021

‘Great creative minds think like artists but work like accountants.’ — David Brooks, New York Times columnist

Every company needs an accountant

Every market stall, personal trainer, bank, insurance company or medical practice

What is it they need?

After ten years in the game I can tell you

It’s because we have limited minds!

Humans are kind of stupid that way 😘

Without numbers, without financial statements we would be at a loss, no one would know what was going on. The books wouldn’t balance, people would be constantly fighting over who has what and what it means.

Is that why traditional ‘T’ accounts haven’t evolved since the 15th century?

The 15th Century

William The Conqueror? No that was 1066

Abraham Lincoln? No that was the 1800's

The Vikings? No that was the bit before William The Conqueror

The Debit and the Credit

The seesaw that keeps us moving

The 1 and the 1

The books must balance you’ll hear them cry

During a recession or crash there is nothing the government can do to stimulate the economy, nature has to run its course.

That’s all it really is, a 1 and a 1, or a 2 and a 2 etc etc

Trillion dollar companies, the books have to balance. Billions in loans, the books have to balance, thousands of products, the books have to balance.

And they say accounting isn’t exciting 😴

Creativity and it’s opposite of control

“God does not employ accountants or statisticians”- Clay Christensen

Humans derive meaning from nature.

The turning of the earth is not the same as the ticking of the clock, that extra day we have, on a leap year, it’s so our earth can catch up (in space) to our human clock. We stretch our calendar so we don’t fall behind in our seasons.

Want Santa to come in summer?

That Feb 29th we have every 4 years, that’s the human clock reconciling with our solar system.

If the earth isn’t aligned then how can we know what we’re doing?

Your Company, Is Exactly The Same

The Collective Self is the shared identity we have with others.

Our family name, the university we attended, the company we work for and even our nationality.

It’s the thing in common we have with others.

So who’s in charge here?

How are you managing this situation?

Like a deck of playing cards the possible outcomes quickly become infinite

With just 10 cards there’s 1,000+ combinations

In a leadership team that’s 1,000+ outcomes

The Ace Of Spades?

And 20 people, that’s 1 million+

I must have checked this 100 times already

That’s a million outcomes through 20 people’s perceptions

Seeing The Same Land Through 100 Pairs Of Eyes

“The true voyage is not to travel through a hundred different lands with the same pair of eyes, but to see the same land through a hundred different pairs of eyes” — Marcel Proust

Human creativity,

It’s the opposite of control

It means to not know

It’s means to discover

To know that you don’t know

To explore

To let loose

And create 😘

“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” — Albert Einstein

Go #FindYourself

You’ve now entered the world of human creativity

The world of psychological change

The world of letting go

You’ve entered the world of the infrastructure to transform a business

Find out more at www.changemachene.com

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